Social Networks are increasingly used by users, especially Facebook, which still has the highest marking quota. Making your company or project visible on this platform is very beneficial, since it allows you to segment very well the audience you need to impact and you only pay per click. Currently it is one of the essential actions for a company that wants maximum visibility.
There are several criteria for socio-demographic segmentation, but perhaps the most important variable is the interests of the target. Based on this analysis, creatives and ads are created and tracking KPIs are defined. From there, the results are measured according to the objectives set.
The best marketing campaign is one that gets the results you want and that requires a little planning and a coordinated effort.