What is SEO? SEO means search engine optimization, when you search something in Google, it shows you results of it. Google shows you the same results that match your search term. Whatever bloggers and website owners are, they optimize their content similarly that they came in search results. Same is the SEO If you are interested in digital marketing then it is very important that you know about it. There are many terms of SEO, if you do not know about them, you will not understand seo.
Unless you know English alphabets A to Z, you will not be able to make any word or sentence. Similarly, it is important to know about basic terms of SEO. As a beginner, here you will get some terms of SEO and their meaning. Before you go into Advanced, you can do practice. In such a situation, you will be able to remember all the terms gradually, when you will use them practical.
Basic SEO Terms and Their Meanings
Alt Text: This is done in images. With this Alt Text the search engine knows what the image is about.
Anchor Text: Used to link some other page. You can do it in the image as well.
Back Link: This is a link that has been done from your site to another site.
Black Hat SEO: This technique is used to rank your site quickly in search engines. But this is not safe and it gives you the risk of penalties.
Bot / Spider / Crawler / GoogleBot: Search Engine sends its bots to other sites. To read and understand the content of your site. This is an automatic process.
Keyword: This is a phrase or sentence, people who search in the search engine. Keyword is of two types; Short Tail and Long Tail, The keyword which contains 1-3 words is called Short Tail, and more than that is called Long Tail.
Meta Data: The search engine show the search results properly from meta data.
Meta Title: This is the title of your article or website that describes your content.
Meta Description: In the search result it is used to describe content.
No-Follow: This is an attribute that is used in anchor text. From this, search engine understands that you are not following that link. It is used in the external link.
On Page SEO: To make your website or blog post SEO friendly, the technique you use in your site is called On Page SEO. In this you have to optimize texts, images, tags, URL structure, internal links, headers.
Off Page SEO: The technique used to improve your website’s ranking position in the Search Engine is called Off Page SEO.
Robot.txt File: This file is a communicate with search engine robots and it tells them to index the site and which page to index and which page is not to index.
Pagerank (PR): Google gives every website and page a rank from 0 to 10, looking at their site’s quality and SEO score. The higher page is the best rank in Google. But the PR updates are not coming from the last few years.
SEO: Search Engine Optimization This is a process to improve your website’s search engine score. Good SEO determines which page of search results will show in your page
Sitemap: Sitemap contains the details of all the contents of your blog or website. By submitting it to the search engine, he can read all your pages well.
White Hat SEO: This is called good quality SEO technique. It takes time to rank your page, but you are perfectly safe from penalties.
In this post, do you know some of the basic terms of SEO? In future we will be giving such a lot of information. If you want to know about SEO, please do not forget to like, share and subscribe to our Facebook, YouTube channel.